The only platform to build and manage customer journeys. Plan, personalize and optimize the customer journey. Connect interactions from any channel or device, combining customer data and behaviors to create relevant communications delivered in real time. Know your customers. Integrate all your data, providing data-driven intelligence you need to know your customers and drive 1 to 1 communications. Create customer journeys of all kinds. Boost your cross-channel marketing efforts, onboard your employees and deliver personalized customer service from one simple interface.
Salesforce delivers B2B marketing automation innovation with Pardot. Identify your best leads, track engagement with campaigns, improve follow-up speed, and combine the powers of marketing and sales to turn leads into customers for life.